Generation X, Generation Y, Generation Z: We used to be labelled, our date of birth told us how we ought to be. Generation X is aimless and pessimistic (1), Generation Y educated and everyone a workaholic (2). And Generation Z will consist of people who want clear structures and a nine-to-five-job (3).
We believe that our date of birth is not responsible for who we are. We don’t want to be workaholics just because we were born in 1995 or boring, structured people because our birthday was in 1996. We believe in attitudes and wishes, in dreams and hopes. We are Generation V. And even though V has its own special meaning for us, V can mean so much more. Maybe you are Generation Vinyl or Generation Vienna. You might be Generation Vague or Generation Vegan. Generation Vice or Generation View. No matter what you choose: We are all connected through our infinite love for Generation Vintage.
Spread this love for vintage with the hashtag #GenerationV on Instagram and tell us what Generation V means for YOU! ❤️
Idea: Dogdays of Summer | Photographs end edit: Diana Ranegger (photos of Diana by Clarissa Kober) | Styling: Dogdays of Summer | Models (in order of appearance): Stefan Maurer, Anna Fuchs, Clarissa Kober, Daniel Wachmann and Lukas Riedner, Stefan Maurer, Antonia Kresnik, Liz Kimquin Bahian and Stefan Pichler, Johanna Kohlenberger, Diana Ranegger, Liz Kimquin Bahian, Fintan Fleischhacker, Philipp Pacher, Melanie Paierl